Q&As

(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 “to pursue other interests.” He had been CEO of the Omaha-based company since 2000.

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

Sometimes the simple things in life are the best. Good marketing isn’t hard if you know the basics. Here’s three easy tips to success.

If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.

How many times have your photo shoots gone into rush mode because a deadline was fast approaching? That’s a mistake, because the outcome may be pictures that don’t really properly enhance your product. Here are some tips to get shots that will put your marketing in focus.

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

The Source for Everything Jewish’s Channukkah catalog features a wide variety of “Festival of Lights” merchandise, ranging from a 24k gold menorah designed by an Israeli artist to the Oy Vey! Wall clock. In a similarly playful vein, a recent mailing from the Franciscan Missions includes a freemium of a magnet adorned with a cartoon version of St. Francis of Assisi, as well as a pitch for donations to help the Mission continue its good works. And a package insert from My Wines Direct promotes a” Tasting Starter Pack” — a six-bottle assortment of wines, valued at up to $200, for $79.95.

A two year-old case against the purveyors of an alleged work-at-home scheme has been wrapped up by the Federal Trade Commission.

(Multichannel Merchant) Problems with its new distribution center continue to plague Victoria’s Secret Direct. Integration issues in the DC are keeping the women’s apparel merchant from meeting expected volume, and it is reducing catalog circulation to suppress demand.