Q&As

Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.

Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”

About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.

Myrold Studios (http://www.myroldstudios.com), specializes in platinum photography.

If you want to improve your direct mail response rate, the answer may be as simple as making a better offer.

Third quarter net sales for Chico’s FAS rose from $402.2 million to $415.9 million, while the apparel firm’s net income fell from $42.1 million to $23.6 million during the same period. The quarter ended Nov. 3.

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.

An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising.

There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending.