Q&As

This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.

(Promo Xtra) — Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people in Iowa.

Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.

Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.

(Direct) Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it.

But are you looking at the big picture? Can you budget based on total impact rather than cost per reach?

About two years ago, Kim Pedersen, a former employee of the city government of Fremont, CA, got an idea from Pia Callesen, a relative in Denmark: personalized baby pacifiers.

Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn’t find the lawn mower he wanted at the local big box or the neighborhood hardware retailer.
This inspired him to go try online retailing.

Transcontinental posted net income of $38.6 million for the fourth quarter, a 24% decrease from $51.1 million in the prior year.

Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.

Cummins Power Generation Commercial Business units have named Roberts Communications agency of record.