Q&As

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies.

The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin’ to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options.

Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.

KLINKY INK.: is rolling out a new promotional product. The item, called Drinkeys, duals as a bottle opener and house key.

In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

General Mills is just votes away from finding the next woman to appear on its Curves cereal box.

The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.

In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.