Q&As

The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks

GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.

Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic

Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship

Tick, tock. Every second a new blog is created. That’s 31,556,926 blogs per year! So, should you be blogging? Or, are e-newsletters a better option for your business?

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest

Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.

Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

The best loyalty programs thrive on dialogue. Members agree to provide information–through transactions, survey responses and declared preferences–and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.