Q&As
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Agencies
Post-Holiday Bills Bring the Blues: Survey
In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.
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Agencies
NHL Sponsors Amp Up Activities for Winter Classic
The NHL has a roster of sponsors pushing various activations around its outdoor Winter Classic contest, which kicks off a limited slate of regular season games to be broadcast on NBC.
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Agencies
Meet the Broker: Shirley Schoevaars
Today we meet, Shirley Schoevaars, who for the last two years has served as director of marketing and brokerage at Name-Finders Lists Inc. in San Francisco. Schoevaars has been in the list business since 1989.
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Agencies
MediFast Faces Possible NYSE Delisting
The New York Stock Exchange has notified Medifast Inc., a direct marketer of diet plans, that it is not in compliance with the its continued listing standards.
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Agencies
Rhino Pop-Up Store Returns to Retail Roots
In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Barneys holiday 2007 catalog urges recipients to
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Agencies
Advisory Committees to Lead Reorganized DMA Councils
The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.
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Agencies
USPS Gives Sneak Peek at Intelligent Mail Proposals
The U.S. Postal Service has posted an advance notice of rules it plans to propose in January about the implementation of its Intelligent Mail barcodes on Postal Explorer at pe.usps.com.
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Agencies
FTC Wins Orders Against ‘Opportunity’ Sellers
The Federal Trade Commission has won several orders against a family run enterprise that allegedly sold bogus business opportunities.
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Agencies
IMA Fuels Goals, Team Effort with New Leader: Q&A
The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.