Q&As

What should business marketers do when confronted with a voice-mail greeting?

After a bit of investigation, I didn’t find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one’s researching it, setting up tests, or figuring out best practices.

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life’s absurdities firmly tongue

The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar:

Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?

Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either.

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.