Q&As

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.

Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons.

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

Anyone who’s ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they’re looking for on their sites.

Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn’t stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall

The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift

Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone

In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

If you had the man considered the world’s first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a