Q&As

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

Michael Dell of Dell Inc. (formerly Dell Computer) doesn’t need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America.

BEING DIFFERENT ISN’T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson’s vacuum cleaners being is reason enough for consumers to want

If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons.

If you want to grow your enterprise, look within. That’s the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life’s absurdities firmly tongue

Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone