Q&As

Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?

Jan. 1, 2008 To: All Employees From: J. Fred Muggs, Merchandise Coordinator, B.S. Pulley Department Stores Re: Reducing merchandise returns Thank you

The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65.

Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research

Michael Dell of Dell Inc. (formerly Dell Computer) doesn’t need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America.

BEING DIFFERENT ISN’T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson’s vacuum cleaners being is reason enough for consumers to want

If you want to grow your enterprise, look within. That’s the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden