Q&As

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

A recent remailing by Neiman Marcus of its Christmas book included two other catalogs polybagged with it. The company offers free shipping on orders over $150

CVS Caremark Corp. will eliminate more than 400 jobs when it shutters a Phoenix mail-order prescription center next week, according to wire service reports.

PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.

Jan. 1, 2008 To: All Employees From: J. Fred Muggs, Merchandise Coordinator, B.S. Pulley Department Stores Re: Reducing merchandise returns Thank you

The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also