Q&As
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Agencies
Spam King, 10 Others Indicted: DOJ
A Michigan man considered to be one of the world’s most prolific spammers has been indicted along with 10 others, the U.S. Department of Justice announced last week.
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Agencies
Florida Sues Alleged Check-Scam Mailer
An Internet directory firm that allegedly sent checks and debited the bank accounts of people who cashed them has been hit with a state lawsuit.
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Agencies
Chinese Government Said to Probe U.S. Marketing Firm
Usana Health Sciences Inc., a U.S. firm based in Salt Lake City, is being investigated by a Chinese government agency in connection with an alleged multi-level marketing scam, a U.S. source claims.
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Agencies
Lillian Vernon Cuts Staff by 25%
(Multichannel Merchant) It wasn’t a very merry holiday at gifts and housewares cataloger Lillian Vernon. The Virginia Beach, VA-based company laid off about 25% of its full-time workforce on Dec. 20.
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Agencies
GEICO Sends Gecko to Tour Zoos for Conservation
Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.
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Agencies
Build-A-Bear Workshop Drives Traffic with Sweepstakes
Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.
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Agencies
Talbots to Close Men’s, Kids Stores
Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.
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Agencies
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”
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Agencies
Meet the Broker: Chris Ragusa
Today we meet Chris Ragusa, president of Estee Marketing Group Inc., based in New Rochelle, NY. Regusa is an owner/broker.
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Agencies
Connecticut Eyeing Do-Not-E-Mail Registry
Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.