Q&As
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Agencies
Infomercial Firm to Refund $1 Million-Plus
Florida consumers will be paid over $1 million as part of a settlement between State Attorney General Bill McCollum and infomercial firm Whitney Information Network Inc.
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Agencies
E.U. Printer Drops DM to Improve Bottom Line
One of the largest printing services companies in the European Union, Schott Gruppe AG, based in Freudenstadt, Germany reported on Jan. 11 that the disposal of its direct marketing division significantly improved its bottom line.
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Agencies
Usana Health Sciences Says It Is Clear in SEC Probe
Usana Health Sciences Inc. said on Friday that it has received a letter from the Salt Lake City regional offices of the Securities and Exchange Commission, which announced that a formal inquiry of the company’s marketing activities has been completed, with a recommendation that no enforcement action be taken.
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Agencies
Chefs Catalog Shutting San Francisco Office
(Multichannel Merchant) Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters.
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Agencies
Weather Channel Issues Sweeps Bulletin to Boost Series
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.
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Agencies
Burger King Teams with MasterCard for Sweeps
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.
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Agencies
MTV Spreads Content to Video Sites
MTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels.
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Agencies
You Want a Latte With That? McD’s Brews Up Coffee Strategy
McDonald’s is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D’s customer base is loyal enough to choose it over rivals like Starbucks and Dunkin’ Donuts.
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Agencies
The Color of Conservation: Tips for Going Green Online
It’s not that easy being a green Web site. Marketers need to determine the right approach to creating effective Web-based communication that will capture the spirit of environmental conservation becomes crucial to the success of Web site initiatives. Click here for 10 tips from SiiTE Interactive founder Alan Ruthazer.
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Agencies
1-800 Contacts Back in Court Over Keywords
1-800 Contacts is suing Lensworld.com claiming trademark infringement over Lensworld allegedly buying “1800Contacts” as a keyword to trigger its ads on Google and other search engines.