Q&As

Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.

A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions.

Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.

Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months.

Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts.

CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.

Though Ron Paul’s campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well — at times both bad and good for the Republican presidential candidate.

Urban Outfitters Inc., an apparel direct marketer, has signed an agreement to acquire J. Franklin Styer Nurseries Inc.

The U.S. Postal Service Board of Governors has approved enlarging the box used for sending priority mail.

Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.