Q&As
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Agencies
Mail Stream: A Report on Incoming Direct Mail
AeroGrow is promoting its new offering, the AeroGarden (The world
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Agencies
Quebecor Receives Court Bankruptcy Protection
Quebecor World Inc. has been granted protection from its creditors under the Companies’ Creditors Arrangement Act. Several of Quebecor World’s U.S. subsidiaries are covered by the filing, which was heard and ruled on by the Quebec Superior Court.
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Agencies
Winterberry Anticipates Steady Direct Mail Spending Growth
Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.
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Agencies
J.Crew President Jeffrey Pfeifel to Leave
Jeffrey Pfeifel will leave J.Crew Group Inc.’s effective Feb. 1. The company did not give any reason for why Pfeifel, who currently serves as president, is departing the company.
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Agencies
Pepsi’s Monster Breaks “Stuff” in Times Square
Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square.
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Agencies
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
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Agencies
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest.
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Agencies
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.
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Agencies
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”
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Agencies
Dunkin’ Donuts Launches Perks Program
Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.