Q&As
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Agencies
Deluxe Income and Revenue Fall
Deluxe Corp. posted net income of $40.2 million for the fourth quarter, a decline from net income of $47.5 million in the prior year.
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Agencies
Acxiom’s Third Quarter Results Boosted By One-Time Events
Acxiom Corp. reported revenue of $350.3 million during third-quarter 2007, down slightly from the $352.8 million it realized a year earlier.
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Agencies
Alleged ‘Debit Card’ Marketer Settles With FTC
An operation marketing Visa- and MasterCard-branded prepaid debit cards to sub-prime consumers will pay more than $2.2 million to settle Federal Trade Commission charges that it allegedly made unauthorized debits from individuals’ bank accounts and engaged in deceptive marketing practices.
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Agencies
Royal Mail Forms Panel on Direct Mail Effectiveness
Royal Mail haas begun putting together a panel of industry suppliers to help improve the effectiveness of direct mail campaigns.
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Agencies
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.
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Agencies
Dunkin’ Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
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Agencies
Meet the Broker: Bernice Willis
Today we meet Bernice Willis of Matt Brown and Associates. She became president of the Dayton, OH firm during the summer of 2003, before her father — the company’s founder — died in 2004.
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Agencies
DMA Blasts NY Governor’s Tax Proposal
The Direct Marketing Association has blasted New York Governor Eliot Spitzer’s proposals to start collecting state sales taxes from out-of-state marketers whose connection with the state is no more than a link on their Web sites.
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Agencies
Spike TV Hosts Basketball Event with Retired NBA Stars
About 100 basketball enthusiasts trekked in the wee hours of yesterday morning to New York’s Madison Square Garden to set foot on the floor of the world’s famous arena.
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Agencies
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.