Q&As

It isn’t news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,

Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted

The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.

Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed

WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The

PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz’s January editorial about being a minutes before reading the article regarding Publishers Clearing

Look around at your top account execs, creatives, copywriters and Web designers. Think you’ll still have all that expertise in 10 years? Maybe not. In

In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard.

In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options