Q&As
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Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The
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Gift-Card Monte
Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this
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These Goose Eggs Are Brass, Not Gold
We’re in the middle of an epidemic. The force-communication goose that’s supposed to lay golden eggs e-mail is laying so many brass eggs that when we
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Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
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Get to Know DMFA
WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives
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PUBLIC OUTCRY
Maybe you’re an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The
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Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site’s been in the works for about six
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Curmudgeon on Film
On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct’s own Herschell Gordon Lewis in the new movie In the comedy about a
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Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had
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Fishy But in a Good Way
I’ve come to the realization that I have no right to be impatient with my toddler sons’ short attention spans mainly because I’m not sure if my own is