Q&As

Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner

If there’s one concept traditional direct marketers have had trouble grasping, it’s e-mail reputation and how it affects deliverability. The reason? It

Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted

The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.

To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,

Marketers should bury their collective foot in the rear end of Barracuda Networks’ communications department. The Internet security firm certainly deserves

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But