Q&As

Here’s a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially

Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be

National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More

Here’s a marketing insight you probably didn’t know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P

In case you missed it, something very interesting happened in December at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner

If there’s one concept traditional direct marketers have had trouble grasping, it’s e-mail reputation and how it affects deliverability. The reason? It

We’re in the middle of an epidemic. The force-communication goose that’s supposed to lay golden eggs e-mail is laying so many brass eggs that when we

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended