Q&As

Most businesses don’t know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,

Marketers should bury their collective foot in the rear end of Barracuda Networks’ communications department. The Internet security firm certainly deserves

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But

Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

There are some things that should never be purchased from clearance sales. Shark repellent, for one. Heart medication, perhaps. Mail-order brides. Dinner

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years

Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor