Q&As

Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK’s Direct Marketing Association.

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.

PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz’s January editorial about being a minutes before reading the article regarding Publishers Clearing

National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More

Look around at your top account execs, creatives, copywriters and Web designers. Think you’ll still have all that expertise in 10 years? Maybe not. In

Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner

If there’s one concept traditional direct marketers have had trouble grasping, it’s e-mail reputation and how it affects deliverability. The reason? It

In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options