Q&As

Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK’s Direct Marketing Association.

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.

Maybe you’re an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The

National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More

Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site’s been in the works for about six

On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct’s own Herschell Gordon Lewis in the new movie In the comedy about a

A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had

Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner