Q&As

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The Federal Trade Commission has obtained a $2.5 million judgment against Sili Neutraceuticals and Brian McDaid, individually, and doing business as Kaycon Ltd. for Can Spam and FTC Act false advertising violations.

A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.

Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.

Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.

Service disruptions are usually bad news for marketers. But somehow, Apple can turn disruptions into lemonade. Click here to read why their “We’ll be back soon” Post-It icon generates a ton of positive press.

The term Marketing 2.0 is on the verge of becoming a part of a marketer’s vocabulary. But how should it be defined? Click here to avoid a conversational faux pas.

Want to sell to men on Super Bowl Sunday? Make them laugh. Why does humor appeal to guys? Click here and find out.

Hey Target: Wake up and smell the blogosphere. Click here and read why Public Relations guru Len Stein says Target’s communications policy doesn’t match its customer experience.

A recent catalog from Heavenly Treasures offers diamond-encrusted peace symbols, as well as more traditional wares (gold spider earrings, sailboat pins.) Mothers Against Drunk Driving has sent out a 5