Q&As

When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what’s working around the globe.

Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they’re engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing?

True direct marketing ads were in short supply during this year

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.

PC Mall Inc. posted net income of $4.6 million for the fourth quarter, a 169% surge over net income of $2.9 million in the prior year.

Jos. A. Bank Clothiers Inc. expects to post net income between $48.3 million and $49.2 million for fiscal year 2007, compared to net income of $43.2 million in the prior year.

Harry & David Holdings Inc. reported net income of $65.9 million for the second quarter, an increase over net income of $61.7 million last year.

He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids.

Today we meet Nancy Liddane, a regional sales rep for Lorena, TX-based Market Approach Consulting. Liddane, who works from a home office in New Jersey, brokers lists for local businesses, regional chapters of nonprofits and companies in the insurance, timeshare and travel industries.