Q&As

Credit card direct mail volume declined during the fourth quarter, as issuers were strained from the fallout of the subprime mortgage crisis and unsure about the economy, according to Synovate.

Two bills aimed at protecting California residents from identity theft and privacy invasion are making their way through the state legislature.

BT has acquired Fresca Ltd., a U.K. online marketing services firm.

IA Global Inc. will purchase Asia Premier Executive Business Suites Inc., a Philippine call center outsourcing company, for an undisclosed sum.

Select Comfort Corp. posted net income of $2.2 million for the fourth quarter, a decrease from $10.8 million in the prior year.

In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.

Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.

Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.

25 Essentials for Exceptional Email CampaignsThere

The U.S. Postal Service reported net income of $672 million for the first quarter, compared to a loss of $2.7 billion last year.