Q&As

Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.

Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

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The Federal Trade Commission has filed suit against four companies and one individual, charging them with making false claims for weight loss products.

Vaultus Mobile Technologies, a firm that specializes in extending customer service and other marketing applications to handheld devices, has secured a $6 million in financing.

Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”

KFC’s already gone trans-fat free, but will the rumored broiled chicken be as finger lickin’ good? Find out why Robert Passikoff, Ph.D. thinks KFC’s fans will remain loyal.

So who is talking about your brand? The evangelists. Find out who they are, and where they are talking about you.