Q&As

Playboy Enterprises. Inc. posted a net loss of $1.1 million for the fourth quarter compared to net income of $3.7 million in the prior year.

Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal.

While the U.S. Postal Service said Monday it would raise standard mail rates by an average of 2.9% in May, a closer look at the rates shows some that will go up more.

Not only can online and offline media products co-exist under the same brand, if positioned correctly both can offer value to a reader, according to Time magazine managing editor Richard Stengel.

Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

Two iconic contemporary American entertainment experiences will mesh later this year when an “American Idol” attraction goes to Walt Disney World.

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.

The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.