Q&As

AirTran Airways has found a unique way to reward travelers for their loyalty.

Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster.

Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.

Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images.

Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.

Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.

Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.

Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.

JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.

When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property.