Q&As

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Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

A federal judge has ordered the arrest of credit card processor Ira N. Rubin for failing to show up at a hearing on claims that he had violated court orders issued against him for his role in aiding a credit card scam.

Abercrombie & Fitch Co. posted net income of $216.8 million for the fourth quarter, a 9% increase over the same period last year last year.

In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.

Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.

The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more.

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.