Q&As

Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.

What’s a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best

On winter weekends when it’s too cold, rainy or snowy to play outside, I’m constantly searching for places to take my kids so they can burn off some energy.

If It’s Audio Spam, It’s Gone Ruth P. Stevens quoted several interesting people in her piece about voice-mail marketing (Start Talking, January). Unfortunately,

Sometimes our mail just makes us laugh. Take a recent mailing we received from O magazine. What’s the first thing we read on the letter? Market Development

NEW LISTS OK! Magazine Eight segments from OK! magazine’s circulation file are available from Northern & Shell North America Ltd. One is a list of 234,771

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

As an online marketer, what keeps you up at night? For a lot of us it’s the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.

All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.