Q&As

The Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song.

Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.

Ron Paul’s (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual

Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

At the DMA’s recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers’ three biggest challenges were.

Simple, he said.

Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six

Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing

As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily

If you’re a multichannel marketer in challenging economic times, it pays to think beyond your own four walls

TNT tried to score ratings points for its coverage of last month’s NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying