Q&As

Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Oh, the joy. The U.S. Postal Service has announced a May 12 rate increase. But it’s modest as postage hikes go. At deadline, the DMA’s Jerry Cerasale

So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.

With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.

A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at

WHAT Direct Marketing Association of Atlanta MEMBERSHIP Some 100 marketers and DM industry vendors WHY YOU SHOULD JOIN The group recently became an independent

Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.