Q&As

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable notes on their market-dominant mailing packages on a permanent basis.

Yankee Candle Co. Inc. posted net income of $39 million for the fourth quarter, a decrease from $52.3 million in the prior year.

The Direct Marketing Association has named Warren Hunter, chairman and chief executive officer of DMW Worldwide, its financial services council Direct Marketer of the Year.

Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.

The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.

Union Street Acquisition Corp. will acquire Razor Business Strategy Consultants LLC, a direct and interactive marketing agency and Archway Marketing Services Inc., a provider of marketing services.

R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million.