Q&As

Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

Ziff Davis yesterday announced it has filed for Chapter 11 bankruptcy protection in order to pay down its debt and restructure.

The Direct Marketing Association has gone on record to oppose proposed federal legislation, which if enacted would require catalog and Internet marketers to include safety hazard warnings adjacent to descriptions of products intended for children.

Nothing says ‘thank you’ like a fresh-baked cookie. That’s part of Mrs. Fields Cookies’ bread and butter, a firm that has been offering a corporate gifting program for employee rewards for the last 13 years. Since 2005, sales have increased about 50%.

TiVo is ending is TiVo Rewards program in May.

The company, which posted the notice on its Web site, said that through surveys it “discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.”

Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer

Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores.

PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it.

Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.

American Express Incentive Services has named Matt Harris as vice president of marketing.