Q&As
-
Agencies
Slicing and Dicing the Cashtomato.com Promo
Is bad publicity really good publicity? It depends on how want to slice Cashtomato.com’s free money event on Feb. 29 in New York.
-
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
The late winter catalog from jeweler Windsor Collection features a variety of spring-themed merchandise, including St. Patrick
-
Agencies
Bill Would Let Merchants Negotiate Credit Card Fees
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress last week may not be the best way to get it.
-
Agencies
Jockey Brings Back ‘Underwars’ Contest, Campus Tour
Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering
-
Agencies
Loose Cannon: Cold Call
For reasons that will soon be obvious, I’m hiding the subject of this column behind the name “Susan Donym”. On the evening of Jan. 2, Sue received a phone call at her home. The unidentified male caller knew a fair amount of Sue’s personal information, including her name, her address and her apartment number. And that last bit was especially disturbing because the caller threatened to rape her.
-
Agencies
Johnsonville Sausage Kicks Off Grilling Season Early
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.
-
Agencies
MasterCard Takes New “Priceless’ Tact
MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage.
-
Agencies
Forensics Equipment Placed on “CSI” TV Show
Cue the liquid handling DNA workstation.
The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching.
-
Agencies
Friday’s Recipe Contest Rewards a Chili’s Employee
A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich.
The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.