Q&As

The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing.

WYNDHAM HOTELS AND RESORTS: guest recognition program members can earn TripRewards points toward free stays and retail merchandise. Benefits include a choice of welcome snack and beverage, preferred pillow type, high-speed Internet access, express …

Utah

For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.

Online retailer Amazon.com is entering the highly regulated wine direct marketing business, according to a report in the Financial Times.

Letters in response to Loose Cannon: Google Knows Best, Direct Newsline, March 3, 2008

The Virginia Supreme Court last week upheld spammer Jeremy Jaynes’ conviction, the first felony conviction in the U.S. for spamming. The court ruled that Virginia’s anti-spam law doesn’t violate free-speech rights or unconstitutionally interfere with interstate commerce.

The ruling also reaffirmed a sentence that is entirely out of proportion to the crime.

Pennsylvania and 25 other states have reached a settlement concerning alleged deceptive Internet advertising practices associated with USdirectory.com, which is owned an operated by Directory Billing LLC, based in Boca Raton, FL.

Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.

American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.