Q&As
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Agencies
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales.
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Agencies
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD.
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Agencies
Meet the Broker: Beth Stewart
Today we meet Beth Stewart, president and founder of Carlsbad, CA-based list brokerage and management firm Infocore Inc.
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Agencies
Nickelodeon Amuse Park Opens at Mall of America
Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.
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Agencies
Next plc Income Rises 6.8%
Next plc, parent of the Next Directory catalog, posted net income of $353.9 million pounds ($701.3 million) for the year ended Jan. 31, a 6.8% increase over 331.5 million pounds ($656.9 million) in the prior year.
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Agencies
Charming Shoppes Posts $23 Million Loss
Charming Shoppes Inc. posted a net loss of $23 million for the fourth quarter compared to net income of $24.9 million in the prior year.
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Agencies
360i Acquires I33 Communications
360i, a digital marketing agency, has acquired digital design, and marketing firm I33 communications.
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Agencies
Fraud Linked To Supermarket Data Breach
Hannaford Bros. Co. revealed that its computer network had been hacked, and that credit and debit card numbers belonging to customers of its chain of supermarkets had been stolen. Hannaford also said it knew of
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Agencies
PRC May Ask Postal Service to Rejustify Barcoding Discount
The U.S. Postal Service may need to file a new notice with the Postal Regulatory Commission in order to justify a 1.4 cent-per-piece discount it wants to offer mailers in return for putting barcodes on certain standard mail pieces.
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Agencies
Financial Institutions Upping Direct Marketing: Survey
American financial services institutions are increasingly their use of direct marketing, according to a Direct Marketing Association report which found that the $13.4 billion that U.S. banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales.