Q&As

The federal General Services Administration has certified Harte-Hanks Direct as a provider of advertising and integrated marketing services.

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay.

Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program.

Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post.

Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.

SIMON PROPERTY GROUP’S: Gift Card Program has received the distinction of Best in Category in the Retail Gift Card Program category at the 2008 Prepaid Card Expo in Las Vegas.

It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.

Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.

The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news.

ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission.

What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”