Q&As
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Agencies
Papa John’s Puts Up NCAA Tourney Photo Site
Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A skateboarding dog? Makes sense in the context of children
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Agencies
Berman Holdings Acquires Merchant Processing International
Berman Holdings Inc. has acquired Merchant Processing International Inc., a credit card transaction processor for online and conventional retailers.
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Agencies
Alleged Mortgage Scammers Arrested and Shut Down
The mortgage crisis took an ugly new turn last week when several alleged scammers were arrested in California and their businesses closed.
The defendants telemarketed homeowners to offer fraudulent loans, then used “psychological pressure, forgery, and outright lies” to close the sale, Attorney General Edmund G. Brown Jr. said in a statement. -
Agencies
TV Guide Reprises ‘Sexiest Stars’ Contest
TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.
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Agencies
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.
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Agencies
Borders Group May Sell; Lines Up $42.5 Million Infusion
Borders Group Inc., the direct marketer and retailer of books, said Thursday it may put itself up for sale and has lined up $42.5 million to stay in business.
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Agencies
Portrait Software Acquires Million Handshakes
Portrait Software, a developer of customer interaction optimization software, will acquire Million Handshakes AS, a Norwegian provider of outbound campaign management software.
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Agencies
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray.