Q&As

In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

Comcast has countersued David Linhardt, president of e-mail marketing firm e360 Insight, and the accusations have begun to fly.

The most eye-popping claim Comcast makes is that Linhardt is suing Comcast to learn how he can circumvent the cable provider

A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.

Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.

Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants.

Writing articles for online publications aimed at your specific target is a great way to reach prospects. But what’s the right way to win over your audience?

Has the economy caused you to tighten your purse strings? Then it’s time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer’s trusted advisor.

Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here’s 10 important online issues to consider this year