Q&As

Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.

The National Basketball Association unveiled plans for another whirlwind pre-season exhibition tour of Europe with four teams hitting continental hardwood in October.

This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.

Communicate.com Inc., doing business as Live Current Media Inc., will acquire Auctomatic, a start-up online marketing services company.

Spending on alternative media jumped 22% to $73.43 billion in 2007 and is expected to continue rising this year despite a slowing economy, according to PQ Media.

To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.

Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.

Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.

Direct response advertising led the top 10 advertising categories in terms of percentage gain between 2006 and 2007, according to a new study.

A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat.