Q&As

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.

In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.

By the time you read this article, you’ll have fallen victim to some marketer’s April Fool’s prank. There’s just no escaping April 1. Find out what’s worked in the past, and why some marketers have instead looked like fools.

Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.

Clothing retailer TJX and data brokers Reed Elsevier and Seisint have settled Federal Trade Commission charges that each engaged in practices that collectively failed to provide reasonable and appropriate security for sensitive consumer information.

The U.S. Postal Service has reduced prices by 1.1 cents for both commercial and nonprofit standard mail machinable (nonautomation) mixed automation area distribution center (AADC) letters.

The Idaho attorney general has banned a Florida company that allegedly offers mortgage foreclosure rescue services through direct mail from doing business in the state.

In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.

NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.