Q&As
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Industrial Strength
ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.
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Letters to the Editor
SUGGESTION BOX I think Tom Collins’ January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped
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Go All the Way
You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology
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The Unsinkable Andi Emerson Caples founder dies at 82
She was a New England Emerson, she’d have you know. But Andi Emerson had a bohemian streak. It came out when she sipped wine and told of wild parties,
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Not Stuck in a Cave
Geico’s cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes.
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Yes They CanPull Pranks
As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers’ e-mail addresses and
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Coupons to the Rescue
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity
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Novel by Design
Beginning writers typically are advised to write about what they know. That’s a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer