Q&As

With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession.

Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily.

Quick is FedEx Kinko’s new business loyalty program the original or a copy? It’s a little of both, actually. On April 2, the Dallas-based company is relaunching

Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America’s father founders and a savvy businessman,

Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren’t

Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception. This year CADM is rebranding

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

It’s no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they’re facing in getting Americans to go mobile.

Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.

Quebecor World Inc. announced Monday that it has begun closing a magalog printing facility in Quebec as part of a corporate restructuring plan under way.

Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.