Q&As

News item: A new research system measures consumers’ reactions to advertising. Test subjects wear a baseball cap containing microsensors that track changes

Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren’t

If you’re a small marketer, chances are good you’ve got more promotional chutzpah than budget. The Complete Idiot’s Guide to Guerrilla Marketing, by Susan

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

The Federal Trade Commission announced last month that it’s revising its packaging guidelines to make them more environmentally sound. Fair enough. The

Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.

If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card’s value to use up the often small

Roughly a decade ago I underwent a rite of passage that was necessary to my becoming a full-fledged direct marketing reporter. This rite occurred at the

Most major league baseball teams used to have a bullpen car to drive relief pitchers from beyond the outfield fences down the foul line so they would