Q&As
-
Agencies
Reported Internet Fraud Soars in 2007: FBI
Americans reported $240 million in online fraud losses in 2007 to the Federal Bureau of Investigation, an increase of $40 million from 2006, according to the FBI
-
Agencies
Britain Imposes Internet Media Regulations
Big changes are afoot concerning advertising and marketing regulations in the United Kingdom, including some associated with e-mail, blogs and social networking Web sites.
-
Agencies
Florida Sues ‘Foreclosure Services’ Firm
A Florida firm is in big trouble following allegations that it preys on foreclosure victims.
-
Agencies
Crest Searches for Bright Smiles in Photo Contest
Procter & Gamble is teaming up with arts and entertainment organization Gen Art to search for America’s brightest smiles as part of a national amateur photo contest for its Crest Whitestrips brand.
-
Agencies
Wal-Mart Cracks the Code on Social Media Integration
Wal-Mart is the biggest retailer in the world, but it hasn’t always been considered a paragon of online innovation. Read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration.
-
Agencies
Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest
More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.
-
Agencies
Taking Advantage of Anniversaries
A date itself is not something your customers will get excited about. But the things you do to make your anniversary significant for them can generate interest, sales and customer loyalty.
-
Agencies
Can a Blogging Contest Really Increase Leads?
Can you grow your prospect and customer files by paying people to blog about your product? Self-proclaimed Internet celebrity Reed Floren says it works, and he has proof. Read why Tim Parry says this would be a marketer’s path to failure.
-
Agencies
Green Brands Must Communicate Their Efforts to Consumers
Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda.
-
Agencies
Loose Cannon: Are We Having Ads Yet?
This week, Loose Cannon author Richard H. Levey considers Zippy the Pinhead, single-sponsorship online content and the closing of a favorite diner. Don