Q&As

CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million.

Morlex Inc., a marketer of financial newsletters and Web sites, has bought Ad Authority Inc., an online lead generation company, for more than $8 million in cash and stock.

Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign

Today we meet Cathy D’Ambrosio, a content strategy manager at Merkle Inc. who splits her time between advising clients about consumer lists and database marketing consulting.

The U.S. Court of Appeals for the Ninth Circuit has upheld a district court ruling requiring the direct marketers of

Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.

Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances.

“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.

Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much…

The direct marketing job arena will contract for the second straight quarter, according to a new DM employment survey.

Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates employment survey.