Q&As

Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty

Nothing should prevent the international reader from understanding what you want to communicate. Rather, if you do it right, language could be a competitive advantage as you enter new markets. How does this affect you as a marketing executive?

Letters in response to Loose Cannon: Reflections on Passover and Easter

Alsto and Improvements is celebrating its newly merged operations with a 15% discount off first purchases. The League of Women Voters has mailed a fundraising piece that incorporates a

The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.

An online seller of environmentally friendly clothing has agreed to clean up its act when protecting consumer data. Life Is Good Inc. signed a consent order with the Federal Trade Commission, and it was approved by the commission last week by a 4-0 vote after a 30-day comment period.

In the first case of its kind in the U.S., a man pleaded guilty last week to federal charges stemming from his use of

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

EBay Inc. posted net income of $460 million for the first quarter, a 22% increase over $377 million in the prior year.

Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.