Q&As

Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour.

Church

Impact, a direct mail services provider based in Minneapolis, has acquired the statement processing, laser operation and lettershop capabilities of ZipSort Inc.

The majority of consumers shopping for Mother’s Day gifts will head to specialty stores (35.0%), discount stores (25.7%) and department stores (28.8%). Others will shop at specialty clothing stores (6.6%), online (18.3%) and through catalogs (3.4%).

Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.

LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.

The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers’ opinions of their efforts. Click here to learn what Dave Friedman says are the six ‘C’s of social influence marketing

Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here