Q&As

Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.

Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.

The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S.

This week, Meet the Broker features David Hare, a former card pack advertising sales rep who started his own list brokerage firm. Read more on his advice concerning co-registration data

Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.

Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.

Judging by the recent run up in the stock market and the better than expected earnings reports from previously battered tech stalwarts Apple, Amazon, Google, and Yahoo, you might start to think the worst has…

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”