Q&As

Sounds like an easy change, doesn’t it? You work as a marketer on the agency side, and land a job with a client. But the switch isn’t always simple

If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that

Room for Color

LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.

Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.

Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey.

Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.

The Office of the Comptroller of the Currency has reached a settlement with Wachovia Bank, N.A. directing the bank to pay about $125 million in restitution to consumers harmed by its relationships with several telemarketers and third-party payment processors.

Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state

Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice