Q&As

Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids

UNO CHICAGO GRILL: is offering special incentives in its restaurants tied to Mother’s Day. Participating locations will distribute holiday coloring cards and crayons

In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion

Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts

JCJ Communications, Stafford, VA, a boutique marketing firm, has created Go Green Messaging, a division that will provide ecologically friendly marketing and consulting services. The company itself will use paper-free messaging.

Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.

MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.

Getting ready to invest in online video? Read ideas from Benjamin Wayne on how to drive traffic and conversion, and get real results

Not that long ago, promotions and marketing opportunities such as RSS feeds, podcasting, blogging, talking avatars and widgets didn’t even exist. Today, the world of marketing is constantly changing