Q&As

It’s important to know who you’re talking to when you start a conversation in person. That holds true for social networks as well. If you hope to monetize social media, you better know what voice is best. Here are some quick tips

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7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file

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Amazon.com on Friday filed a lawsuit against New York State in an effort to overturn a recently enacted law requiring online merchants to collect state sales taxes.

A federal court has fined a group of Canadian individuals and firms nearly $5 million for their roles in a fraudulent cross-border telemarketing operation, according to the Federal Trade Commission.

KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.

AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.