Q&As

How much spam did you get today? That very question is in itself such a clich it’s spam in print. We’re assaulted on one side by nonsensical or insulting

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium

The Recreational Boating and Fishing Foundation’s first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March

Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of

Remember the ’80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers

If you want people to buy more shoes, get them to walk more. That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated

Four years before he became infamous as Client No. 9, disgraced former New York Gov. Eliot Spitzer’s utter lack of integrity was on full display during

When I showed this Kyocera ad to another person, the reaction I got was Looks fine to me. And indeed it is moderately acceptable by the standard of yesterday’s

The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers